Find Your Fit
Bold looks work best when they fit right. Use the chart and tips below to find your size — and remember, our styles run true to a relaxed, comfortable fit unless the product description says otherwise.

How to Measure Yourself

Grab a soft measuring tape and measure directly against your skin (or over thin clothing) for the most accurate fit.

Placeholder measuring diagram - replace with your own bust, waist, and hip measuring illustration

  • Bust: Wrap the tape around the fullest part of your chest, keeping it level across your back.
  • Waist: Measure around the narrowest part of your natural waistline, just above your belly button.
  • Hips: Measure around the fullest part of your hips, about 7-9 inches below your waist.

Standard Size Chart (US, inches)

Size Bust Waist Hips
XS 32-33" 24-25" 34-35"
S 34-35" 26-27" 36-37"
M 36-37" 28-29" 38-39"
L 38-40" 30-32" 40-42"
XL 41-43" 33-35" 43-45"

This chart is a general US women's sizing guide meant as a starting reference. Fit can vary by style and material — always check the size notes on the individual product page when available.

Plus Size Fit (0XL-5XL)

Many of our plus-size styles use extended size labels like 0XL through 5XL rather than the standard chart above. Because these come from a range of suppliers, exact measurements can vary style to style. [Add your supplier's plus-size measurement chart here once you have it — this section is a placeholder.] In the meantime, we recommend checking the size notes on each plus-size product page, and sizing up if you're between sizes or prefer a more relaxed fit.

Fit Tips

  • Between two sizes? Size up for a relaxed, comfortable fit, or size down for a more fitted look.
  • Stretch and knit fabrics (like our cardigans and knit tops) have more give than woven fabrics (like denim and structured jackets).
  • Still not sure? Reach out to us before you order and we'll help you pick the right size.

Model wearing Impulsive Fashion outerwear - replace with your own fit-inspiration photo

Bold fits, your way. Shop the full collection and find yours.